Director: Ethan McLean, Milk Money 

 

Produced for Broadcast, Social and Stills ​

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ASICS has launched a fully integrated campaign shot across three major global cities to push the ‘Celebration of Sport’ collection worldwide.​ The Celebration of Sport collection has been launched across all regions globally and includes hero film and TVC, dynamic short-form vignettes, print, and out-of-home executions, and integrated in-store activations across hero locations such as Tokyo and London.