Primer Donna's by Maybelline 

Lead Producer 
Maybelline's “Faux Reality Show” Campaign
 

To launch Maybelline’s two new primers, I led production on a faux reality show starring Ariana Madix and JaNa Craig—built to disrupt the beauty space and thrive in drama!

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In partnership with Betches Media and a curated influencer lineup, I helped shape the full campaign across content, PR, and social. We produced four edits in a single-day shoot, tailored to drive buzz across TikTok, Reddit, and beyond.

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Every asset was designed to blur the line between reality and fiction—and keep the internet guessing.